How can we a Social Media Marketing Agency assist your business(Product/Service)?
Social Media Marketing Strategy
As shown in the Sales Funnel model, social media strategy will include target audience defining, setting tonality and type of content, where to post it, and what formats to use. Finally, it also includes deciding the content calendar. E.g. Which Social Media Platform is beneficial for your business growth as for some business required Instagram, often ignore the power of platforms such as Pinterest and LinkedIn.
Content development for Social Media Marketing
Creating content in different formats for different media. This includes copy, design, captions, calls to action, etc. We create content in all formats required for social media, from video to static, carousels, gifs, and even audio content.
To keep up with the pace of social media content and ensure our client partners get the benefit of costs, we have created our own reels video studio in-house as well.
ORM for Social Media Marketing
Social media marketing is incomplete without an online reputation management strategy. We manage your ORM with a dedicated team that involves executives, analysts for listening and reporting, and copywriters, yes, copywriters are extremely important for ORM especially when the brand is trying to set a certain tonality.
Reporting & Analytics for Social Media Marketing
Time-based reporting for detailed metrics that measure impact on social media. These include engagement reports (standard as well as our own formula-based), reach, competition analysis, and much more.
Why Do Social Media Marketing Is First Option? Is It a Wise Investment?
There’s a lot of doubt in the startup & enterprise ecosystem on whether or not a brand should consider investing money in social media marketing. Especially because of two major reasons:
- Extremely limited reach with < 1% of your following able to receive the content you post
- Heavy operational involvement is required from the brand side to create really successful campaigns
Both are extremely valid reasons and to be honest, thus, investing in a social media agency is NOT for everyone. The answer would depend on what stage of the business you are in.
If you’re a new bootstrapped business (say for example selling t-shirts for men & women), with limited budgets, in the early experimental stages of your business, you should ideally stay away from social media marketing. We suggest this because, in the early stages of a business, they should ideally spend their time acquiring a constant stream of revenues & customers. This could happen via performance marketing, partnerships, networking, and more. Once a steady input of revenue, customers & thus customer insights is established, is when you should focus on hiring a social media marketing agency.
Why Choose Social Media Marketing Agency Guru - As Your Social Media Marketing Agency?
There are so many social media marketing agencies in Mumbai. If you were to hire one, what would you really use to judge them? The obvious answers include - past work, the scope of work & pricing. As a social media agency, we feel there's a lot more to this. One key factor is processing. That’s because social media marketing is a super collaborative effort. It involves talent from multiple verticals like - social media executives, copywriters, strategists, graphic designers, motion graphic designers, creative directors, and more to all work together in tandem with a crystal-clear clarity on what we want to try and achieve for the brand in say 6 months or 12 months. Apart from that, collaboration leads to dependencies, which leads to delays and that leads to compromise in the quality and thus last-minute iterations and painful last-minute deliveries to clients.
So as a social media marketing agency, we did the obvious things first like - fixing up a great scope of work, hiring the best talent we could, keeping a competitive price for our clients, and building a great portfolio of the work we’d in the past and invested in the world’s best social media analytics tool. But apart from that, where we really make a stark difference is our investment in the processes. We use project management tools to come together on the same page, and assign tasks, we have internal processes like ‘Sharktank’ where people pitch their campaign ideas and are evaluated by our directors, and we’ve established ground rules of what a good social media project should look like.
How Can We Help With Social Media Marketing For Your Company In Mumbai?
While it sounds easy to create content and post it on social media, a good marketing plan involves a lot more research than that. The competition on social media is cut-throat which makes it extremely important to study and analyze what others are doing as well. Developing strategies that beat the competition and creating the unique identity that helps you rise above the competitor is essential among the other research requirements. Before you look out for a suitable social media agency in Mumbai to manage this segment of your business, here are a few questions you must ask yourself.This will help you define your SMM goals:
- What do you hope to achieve through this plan?
- Who is your target audience
- Which platforms does your target audience usually hang out?
- What message do you want to send them?
How Can A Social Media Marketing Agency Improve Your Brand’s Awareness?
SMM isn’t a trend that ‘needs’ to be followed by all. Know why you are getting on this path and what is your purpose. You can be in it for:
Building a great community
Building Conversations
Creating a brand identity
What Can We Do For You As Your Social Media Marketing Agency?
Finally What Client Required from us… we’ll get you results. This involves creating campaigns that you’re proud of, let’s say if you saw it in your feed, you’ll share it with your peers and friends. And these campaigns will be measured using KPIs like reach, engagement & followers. These campaign ideas would be created from scratch using our team of copywriters, graphic designers, motion graphic artists, photo & videographers, and strategists. It would be unique and thought through to deliver a key message to your customers.
Our ability to understand your customer personas, their psyche, and content habits are skills we’re super proud of as a social media marketing agency. We’ll also be doing a large competition study on a quarterly basis to help you be at peace with what your good ol’ neighbors are up to. Apart from great content ideas, we’ll help in the dissemination of these content ideas too. This will involve the use of running giveaways and contests, creating AR filters, detailing an elaborate hashtag strategy, following the right trends and participating in moments, doing some memes too occasionally, and of course, using some nice peppy music wherever applicable. Also, we’re excellent with reputation management & customer engagement tactics too!
How Does Pricing Work In Social Media Marketing Agencies In Mumbai?
There are agency partners who’d charge you anywhere from Rs. 10K to Rs. 5L in Mumbai. The right way to understand the worth of this pricing is by understanding 3 things:
- The kind of talent that will be working on your project
- The scope of work
- The experience of the agency in doing good work
Our Services
HealthCare Social - Media Marketing
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Institutes - Social Media Marketing
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Pharma - Social Media Marketing
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